Our Story

I moved to Barcelona in 2023 from London (my hometown) to be closer to nature, the sea, and a coastline that I could appreciate. Pretty quickly, coming to a new city, I wanted to see what kind of brands and emerging designers were upcoming in Barcelona, and I noticed that a lot of people (including myself!) who weren't originally from here - were still going back to London or wherever home was, to do their shopping.

So in a way, Serena Brisa started without me knowing about it (!) I started going around with friends, exploring the boutique stores in Gràcia and the skate shops in El Born and admiring the city’s varied and bohemian style. I started meeting designers in local marketplaces, listening to their stories and learning about their materials, inspirations, and roots. The quality and care behind each piece from some of the small designers struck me; they pour genuine passion into their work, creating garments that feel softer, more durable, and far more unique than anything I saw in the big brands.

Serena Brisa grew out of that idea: to showcase small, independent designers and brands and help bridge Barcelona’s local fashion scene with the city’s growing international community.

The aim of Serena is to spotlight bold, unique pieces that are locally produced, but also to show the personalities and the stories of the designers we work with. Our budget is modest so most of what we do is in collaboration with friends, starting-out videographers and other creatives. At its core, we want to create a project that fosters connection: between our small team and the designers we work with, between the locals and internationals in the city, and between the creators of the pieces and the wearers.